WHO WE ARE
Sophisticated, stylish, urbane and upscale, yet unpretentious. These words describe ICON and the people who read it. ICON is unique in the region—it’s the only magazine dedicated to the best in life: fine and performing arts, music, theater and film reviews, essays and opinion pieces, unsurpassed interviews and features.
With a readership of 35,000, ICON is the chief resource that savvy, affluent, educated, culturally engaged men and women age 25-54 engage with to get the most out of life, to see what to buy, what’s playing and where to dine out.
If you're looking for another publication that competes with ICON, you won't find any. We're it. Even with our low ad rates, we're the only game in town. In the entire three-state region, ICON is the only magazine in circulation with engaging, exclusive content, a beautiful layout, and upscale readership.
WHERE DOES ICON CIRCULATE?
We saturate the culturally-rich corridor of Center City Philadelphia, Bucks County, all of Lehigh Valley and Hunterdon County (Lambertville, Frenchtown, Clinton, Flemington), New Jersey, with more than 35,000 copies delivered monthly. The current issue of ICON is always online at www.icondv.com. All ads in ICON online are linked and open to the advertisers’ homepage.
We don’t buy interviews from a content agency—every one of our interviews is written by amazing writers exclusively for ICON—Oprah Winfrey, Meryl Streep, Bradley Cooper, Ewan McGregor, Michael Douglas, Joe Walsh, Denis Leary, Willem Dafoe, and dozens of others. Management companies vet each publication carefully to present their clients in the best possible light and they like what they see in ICON.
WHO ARE OUR READERS?
Look through ICON and you can tell that our readers are discerning. They’re not easily fooled by glossy paper, typical shoppers, or shallow content. They demand the best and ICON delivers. Where you advertise makes a difference in how people perceive you and your business—that’s why you should care about content and quality, because that determines who reads it. How and in what publication you present yourself counts. Affiliation counts. So does image.
IS ALL YOUR ADVERTISING BUDGET TOTALLY IN SOCIAL MEDIA?
Sure, Facebook and Twitter are great for staying in touch with current customers. But what about new customers? Before people find you online, they must know exactly what they’re looking for or you'd be lost in a sea of your competitors. A great looking print ad says who you are with an image and text. It creates a desire to know more about your company, and that directs people to you. "A picture is worth a thousand words"—that saying wouldn't be around for so long unless it was true. Social media cannot provide the entire solution to marketing your business—it’s part of a larger, more effective marketing strategy which includes printed material.
BIGGEST BANG FOR YOUR BUCK
Readership (75,000 monthly) • Read by people between the ages of 25 and 54 • Large circulation area • Long shelf life.
For advertising information, call (215) 862-9558 or go to www.ICONDV.com.
P.O. Box 120 • New Hope, PA 18938 • 215.862.9558 • www.icondv.com
The intersection of art, entertainment, culture, and mad genius.